HOW WE WORK.


RESEARCH

With notes taken from our one-on-one meeting, we are ready to research. We consider target demographic, competition, company goals, and more when examining elements to use for your brand.
CURATION


We synthesize all our research and create a "mood board." This document consists of design elements that we draw inspiration from when creating your brand.
SKETCHING


We start on sketches only after you approve of the design direction from the mood board. With paper and pencil, we sketch several concepts until we find a winning logo.
REFINEMENT


Here, we bring the logo sketch to life in digital form. Using Adobe Illustrator we measure, colorize, and add text to your logo. After the logo is complete, we create the rest of your brand identity.

DELIVERY

By this stage, we've finished your logo, typography, color palette, advertising assets, mockups, and so much more. Along with sending you the raw source files, we compile everything into your Design Dashboard. With your Design Dashboard, you'll be able to stay organized and make tweaks far into the future without ever needing to pay another designer.