BeeKind Coffee Co.
About
After working as a barista and coffee roaster for over a decade, Rosa Kane started her own coffee company. BeeKind aims at selling coffee with great customer service, whether in person or online.
Location: California Bay Area
Industry: Food/Beverage
Delivery: Logo and Brand Identity
Problem
Rosa's illustrative bee logo was too detailed. At smaller sizes, the bee became illegible. Given that the logo was a stock illustration, it also lacked individuality and memorability.
Solution
We created a simple but clever logo as well as an easy-to-implement brand identity system. This package was created as a potential design direction her brand could eventually pivot to once her budget grew.
Logo Thought Process
We thought of ways to incorporate a clever "logo pun." After constant trial and error, we managed to land on a concept that seamlessly combined a coffee bean and a bee.
Friendly Illustrations
When redesigning the BeeKind logo, we had to make it modern and legible on social media platforms (Rosa's main sales channel). By creating a series of animated and static illustrations, we kept Beekind's human touch as the brand modernized.
Credits:
Michael Roberson - Logo, Mockups, and Brand Identity
James Wu - Illustrations, Animated Assets, and Packaging