Modern Day MBA
About
​All while running a 7-figure online e-commerce workshop and co-founding a Gym, Will Rivera started developing Modern Day MBA, an all-in-one online business course. MDMBA offers lessons in Shopify, Amazon sales and fulfillment, drop-shipping, online advertising, and more. MDMBA is still in development.
Location: Atlanta, Georgia
Industry: Education, Business, Online Course
Delivery: Logo and Brand Identity
Problem
Will Rivera noticed that many online courses did not elicit feelings of prestige or professionalism. Additionally, many of them did not have any physical merchandise or promotional material, which only reinforced the common misconceptions about online learning.
Solution
Will Rivera saw this problem as an opportunity to stand out. By creating a versatile logo system in the style of elite universities, as well as physical merchandise and promotional material, MDMBA will be positioned as a prestigious and reputable online business course.
Merchandise
For MDMBA, selling apparel isn't just an extra revenue stream. Physical merchandise adds to the course's legitimacy, the brand's attention, and the students' pride.
Not Just Banner Ads
We didn't stop at online display advertisements. To impact prospective students more personally, we created material that they could touch and used imagery of young professionals they could relate to.
Credits:
Michael Roberson - Logo, Advertising, and Brand Identity
Jerraldo Akinboro - Creative Direction